— PROJECT NAME
Kayak: Boyfriends of Instagram
Leading global travel search engine, KAYAK wanted to tap into Aussie culture for their launch into the AUS market. We decided to poke fun at the social influencer phenomenon for their first-ever Australian digital campaign, inviting Aussies to ‘travel like an influencer’.
The campaign plays on Australia’s love-hate relationship with influencers in a series of satirical social videos exposing aspects of the glamorous and not-so-glamorous life of an ‘influencer boyfriend’. Kayak wanted a 15" ad but as we developed the idea, we knew we could push it and ended up doing a 2-minute behind the scenes mockumentary of the happy couple’s hotel stay as they lived their best influencer life.