Simon Robins

— PROJECT NAME

Nike Sports Research Lab


— ROLE

Creative Director

Copywriter


— DATE

2015

I collaborated with the Nike Sports Research Lab (NSRL) on a new cross-platform and global digital initiative to unlock some of the lab’s top secret learnings, performance initiatives and athlete testing methods.


I was tasked with naming the project and writing all content, as well as liaising with key innovation stakeholders – designers, engineers, scientists, marketing – to ensure the project strengthened Nike’s position as the world’s leading sports innovation brand.