— PROJECT NAME
Nike Sports Research Lab
— ROLE
Creative Director
Copywriter
— DATE
2015
I collaborated with the Nike Sports Research Lab (NSRL) on a new cross-platform and global digital initiative to unlock some of the lab’s top secret learnings, performance initiatives and athlete testing methods.
I was tasked with naming the project and writing all content, as well as liaising with key innovation stakeholders – designers, engineers, scientists, marketing – to ensure the project strengthened Nike’s position as the world’s leading sports innovation brand.